Bill J Gerrard
wjg@lubs.leeds.ac.uk

Dr Bill Gerrard is an international authority on sports finance. He has published academic papers on the player transfer market, measuring player quality, coaching efficiency, sports sponsorship and the media ownership of teams. He is Acting Editor of the European Sport Management Quarterly and a member of the editorial boards of the Journal of Sport Management and the Journal of Sports Economics. He is a member of the North American Society of Sport Management and the European Association of Sport Management. He undertakes consultancy work in the sports industry, advising teams, governing bodies and financial institutions. Dr Gerrard has developed player transfer and wage valuation systems for use in the football industry. He has undertaken squad valuations for various football clubs, including Leeds United.
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